The website that I found was one based on a particular designer and web developer but not just as a portfolio. The website was called made by Vadim (http://madebyvadim.com/) and was a very efficient and attractive styled website. The from page featured a small one line description of what she does as well as featuring the main navigation buttons to get people not only to see her work but to see everything she has to offer. The design itself was very attractive also with the colour scheme being kept within all of the pages as well as having nicely layout of images that were of high quality which is what I would want to adopt into my own website. In conclusion this website is a terrific example of how a website should look if there needs to be a balance of looks and efficiency.
The website that I found to be inefficient and unattractive was a website for the company Column five media (http://www.columnfivemedia.com/). Personally when I look at a website that is crowded with shapes without negative space I don’t see any efficiency. Yes the website also had navigation and other links but the efficiency for the front page in particular just wasn’t happening. There were too many words on each box link that would take you to another page and this can be improved easily. If the boxes were spaced out and not all side by side to make the whole of the screen to look like a giant box that negative space would relax the readers eye as well as allow them to decipher and find the page appealing. Overall these changes could dramatically improve the website.
Whilst researching I found that there are many important factors that make a website and one of the most important ones stated on (https://www.bopdesign.com/bop-blog/2011/09/why-website-design-is-important/) was the importance of balance within the content. This source stated that content is the most important and reason behind the website but balance is need between how much of this content wanted to how much is actually needed. Therefore the trend that has been seen with web design layouts is the use of having plenty of negative space which is able give reader’s eyes rest from mass amounts of text. Negative space isn’t always seen for text though, it can be found between all elements like photos and shapes and that is what has been found in this example (http://builtbybuffalo.com/) this is a great example of a website that has negative space to give some room between all of the elements and makes the website look clean. A website that could take this trend into their website design could be (http://www.sbs.com.au/news/) this news website has so much content and after a look at the home page alone they have managed to cram all of today’s major news stories in the header of the website. They could try to illuminate all of the content and only share the most important on the home page rather than half new and half old. This could leave room for negative space and therefore me more pleasing to the eye.
Social Media & Your Career
This week’s lecture was on the topic of social media and your career. To start off the lecture we listed all of the possible website, apps or blogs that people have that they could use to network with and it was surprising how many I used on a regular basis and how it could be purposeful for networking. I have seen before on mainly Facebook and Instagram self-promoting as well as pages specifically made for showcasing work and with 600 million users for Facebook alone the responses and feedback are incredible. Feedback is a great aspect of showing your work to the world. People that might not necessarily need to know the field you’re in can respond to your work.
In an article about how social networking has changed business (https://hbr.org/2010/12/how-social-networking-has-chan.html) it stated that “Social networking is also flattening organizations by distributing access to information. Everyone is equal on the social network. No hierarchies need get involved” I think this really does apply to the fact that not only professionals can get noticed on social media. Most of the time some of the most amazing works of design, art etc. are by students or unknown artists that without social media wouldn’t be noticed.
Techniques of promoting were also discussed and promotional pranking seemed to be quite effective and interesting. The idea of taking something and hinting or showcasing a part of a movie or a product for example as a prank got a more lifelike reaction rather than actors being paid to do so.
In the end, social networking is the way of self-promotion for this day and age and it has and will continue to change in the future to come. Promoting yourself can lead to many unseen opportunities and feedback which can be very beneficial to see what people like and don’t like. And this is why social media and networking is the most important business development.
This week’s lecture was on Inclusive design and how in your creative practice you need to include lots of cultures whether you are making a film, game or design. In the lecture (https://medium.com/self-directed-practitioners/week-12-inclusive-design-9df8f239653b) it stated that “we can only create what we know” and it is completely right. We don’t notice or bother to learn what we don’t know and instead continue with the everyday project which only cater for one particular audience that is limiting. The aim is to broaden the horizons and share your creative work for anyone who wants to read, play or listen to it.
Being broad however can take away from the message or targeting audience that you might be advertising for as an example. If you stray away and become broad from what you’re targeting and advertising for an unrealistic buyer the design itself is becoming useless. A way to solve this and create a design that can accommodate for several cultures, religions and disabilities by creating with multiple people. I have my own views and beliefs but they can be completely different to the next persons but if I was to collaborate as part of a team the combination of views and beliefs can make something completely different than I could. This can suit this broad array of views but also keep within the guidelines.
As you can see graphic design has had a great influence from inclusive design and I quote I once came across from an animation studio once stated that “they don’t make their movies and animation for children, they just don’t exclude the children”. This is a perfect example because you are not targeting that audience of children but you’re not excluding them. In the end you can’t cater for everyone but you can do your best to accommodate for majority.