LO5 and LO8 – Using The Scrum Methodology


For The West End Festival the group chose to use the methodology of Scrum. After this was chosen I decided to do some research on the methodology as I had never used this particular one before and others have. Here is the link to the blog where I wrote about all the research I did on the methodology https://taylahpaper.wordpress.com/2016/04/28/lo5-scrum-methodology-research/

As I stated we are using this methodology for The West End Festival and so we have incorporated this project method within the project. The scrum process is based around the use of having sprints, a project backlog and creative freedom through tasks. The project backlog was created and we have placed it on google drive which allows everyone to see what tasks are required in this sprint as well as for the future. I found having this backlog very useful because I can see all the tasks that everyone has done as well as who needs to do more etc. With this topic in hand there is also a creative freedom with tasks within the method of scrum. This allows anyone to have a go and do whatever they can on a task which means someone could originally have a task and then could be taken over by another member.

The sprints were something that I found very useful in this project. On the first week of having this project there were a number of tasks due and we weren’t sure how in fact we would be able to finish them. We sprinted in this week which involved understanding the brief with the client and group, organised the task required and got started.

Within the group communication has been very efficient. We have daily chats/meetings about what has been completed and what needs still to be done. With this as well we consult the client with emails which we receive feedback from. With receiving feedback we consult each other on this and continue working to move forward with the project.

Personal scheduling has been used in this project with each of us using this area to take note of what time we have free as well as the time we don’t. I have found the schedules very useful as I’ve been able to track and organised my time a lot better. Overall the group has been on top of keeping these organised and up to date.

Overall the scrum methodology had really worked with this project as what we needed was to just get the content out ready for feedback. This method allowed us to do this and is why the process has been quite successful.


LO5 – Scrum Methodology Research


In other projects I have been one to stick with the same methodology which is modified waterfall however with this project scrum was chosen. As I haven’t used this methodology before I have given myself the task of externally researching to understand what is need to be successful in this method.

Scrum is the methodology that can be applied to a project and its main sources of project is most frequently software development. This methodology is focused around the rapid change of events and requirements and it is what makes it so successful. The scrum process is developed through a series of events that are called sprints. These sprints begin with a brief stage of planning meeting and concludes with a review of the sprint. This is what it is to get a basic understanding of the process however the methodology of scrum can be so much more.

What does the sprint involve?

The scrum methodology suggests the use of sprints which advocates for the panning of meetings before the beginning of the sprint. This where the team members figure out the amount of work they can commit to and make a sprint backlog which is basically just a list of tasks.

Throughout the sprint it is an important process of testing the features in order to get an accurate idea of how the product is going. This test can be incorporated with the daily sprint meetings which are to be held in order to get caught up with the project in general. These meetings allow members to share what they have worked on and they don’t take a lot of time only about 15 minutes.


What is the most important aspect?

The product backlog is an aspect of the scrum methodology that is very important. It lists all of the tasks needed to be completed and in this process it prioritises the backlog for the most valuable first. Without this backlog there would be no organisation of tasks and would affect the project immensely.

What are the main roles?

ScrumMaster is a term that can be seen throughout the methodology of scrum. The ScrumMaster is basically the coach of the team and helps organise the project. The ScrumMaster works by maintaining the focus of the team members on the task at hand during the sprints. A good ScrumMaster works by making sure everything is at the best it can be whilst still allowing the product owner to direct the team to the right product they want.

Another role in the Scrum methodology is the scrum team itself. These are all individuals that don’t get given specifically specific roles but involves helping each other out wherever they can on any task.

Overall the scrum methodology is an interesting way to get tasks done at a fast pace but also still maintaining the same quality as another other project methodology could.


Agile Project Management Methodology for Beginners: Scrum Project Management for Beginners. (2016). Google Books. Retrieved 28 April 2016, from https://books.google.com.au/books?id=kOyKCgAAQBAJ&pg=PT17&dq=scrum+methodology&hl=en&sa=X&ved=0ahUKEwiwy5yFhrDMAhXFGqYKHV_-CgMQ6AEIMzAA#v=onepage&q=scrum%20methodology&f=false

An Empirical Framework For Learning (Not a Methodology). (2016). Scrummethodology.com. Retrieved 28 April 2016, from http://scrummethodology.com/

(2016). Retrieved 28 April 2016, from https://www.mountaingoatsoftware.com/agile/scrum

Violence in Design


When you come across the term design the major explanation that comes to mind is it being a tool we use to create and manipulate objects. These objects are commonly something that is of good intentions however what if they could be designed or constrained to be dangerous. For this dialect inquiry I’m going to be referring to the work by Paola Antonelli who is the curator at the Museum of Modern Art in New York. I wanted to make this a focus on the design element of Violence after I came across her work on the violence in everyday objects.

Antonelli described violence as being a manifestation of power with a main concept that any design has the capability of being violent even when it wasn’t necessarily designed for that purpose. She also explained the concept of violence being created in order to make seemingly innocent objects. In particular I would like to discuss how these everyday objects that are constantly around us can contain the possibility and connotations of violence in a higher form that any violent film or game could.


The first piece I’m going to be showing is called “The Scent of Violence” and it was curated by scent designer Sissel Tolaas and photographed by Nick Knight. These two artists teamed up to explore the idea of violence as a fragrance and how it can emotionally landscape these notions of violence. They started off by collecting sweat samples from cage fights then analysing the chemicals in able to present a portrayal of the aggressive violent behaviour you find in the match itself.


The concept for this design was the violence being created for the object with the theme focussing around the form of creative destruction. The distinctive events that featured to create the feelings in particular from the cage fight allowed a realistic note to the design itself. Now an actual event that has occurred to create an everyday product just like a normal perfume surly has to give off a different feeling and or effect to the recipient. One reporter in particular named Anne-Marie Slaughter explained this idea perfectly by stating that “Distilling something to an essence—not the essence but an essence—we also create building blocks for something new. We reduce complexity to simplicity to build a different complexity. If that is the violence of creative destruction, it feels far gentler than grappling for a death-grip in a cage” (Slaughter, Antonelli, Jackson, Antonelli, & Saiz, 2013) This is where I find the danger in creation from violence we see the innocence and as Anne-Marie explained we simplify and see a gentler version rather than the brutal cruel process. If we just think of a normal perfume, the designers use destructive forms of creating the scent by destroying flowers, sourcing oil etc. and until now I bet you never thought of such a beautiful product in such a destructive way. This was the concept Antonelli explained, with an object that can be ordinary to have a darker side.


The last piece I’m going to show you is called “Slash” and is the violence of the box cutter. The single edged razor blade with the protective handle is known commonly as a utility knife and has been around since the early 1920s. The knife we know as a box opening helper was derived from the design of killing knives and razor blades. As you would’ve already known these knives are still in production and are just an everyday object for a household or workplace. John Hockenberry author of the discussion on “slash” quoted” A box cutter is the perfect tool for our time, for thinking out of the box. We create boxes that require a blade to liberate ourselves and the other things we place in them.” (Hockenberry, Antonelli, Jackson, Antonelli, & Saiz, 2013)

If we go back to the definition of violence described as being a manifestation of power Hockenberry perfectly entitled the liberating power within ourselves to use this ordinary potentially violent utility knife. This idea of having invisible objects in our lives that have the possibility to be violent can be quite a hard thing to understand. This is due to seeing the use of something in its designed form it becomes invisible as being anything else but its originality. As I stated earlier I believe that these invisible objects can contain the most violence within and around them. Does this mean that if there is this wide range of violence around us every single day we are exposed to it in more ways than we originally thought? I certainly know that I have started to see all of the other invisible objects around me that aren’t just black or white anymore but live the grey area.

There has been a dramatic increase over the last couple of years with violent crimes and acts associated with using an everyday object as a weapon. One example of using the box cutter knife was a violence intended group took it to their advantage to hold up a plane using this object. This day the knife wasn’t used to open difficult boxes but as a murder weapon and from then on this knife slashed its way out of the common places into hiding. As a result of this there has been a change to the types of packaging used and what objects are needed to open them. This is an example where a change has needed to be made for an object that wasn’t used for its designed purpose.

In 2012 there was a massive increase in the amount of uncommon weapons used with 778 used in one year alone according to uniform crime reports (“Expanded Homicide Data Table 8”, 2016). These objects being so uncommon and not being seen as dangerous weren’t even reordered due to their odd nature. This is another example of how these are invisible objects in our everyday life that contain such a high capability of violence.

If we were to analyse anything in this room there could potentially be many items that have this same exact potential violence. We are constantly being surrounded by violence in these innocent forms and we still blame other outlets such as movies or games because they contain a stylized version of the violence in force. The real violence is in the objects around us giving us the scent, feeling and thoughts of violence without actually being violent itself.



Slaughter, A., Antonelli, P., Jackson, R., Antonelli, P., & Saiz, A. (2013). Violence (Sissel Tolaas and Nick Knight). Design and Violence. Retrieved 20 April 2016, from http://designandviolence.moma.org/violence-by-sissel-tolaas-and-nick-knight/

Hockenberry, J., Antonelli, P., Jackson, R., Antonelli, P., & Saiz, A. (2013). The Box Cutter (slash) Utility Knife. Design and Violence. Retrieved 20 April 2016, from http://designandviolence.moma.org/the-box-cutter-slash-utility-knife/

Antonelli, P., Jackson, R., Antonelli, P., & Saiz, A. (2013). About. Design and Violence. Retrieved 20 April 2016, from http://designandviolence.moma.org/about/

AK-47s and flexicuffs: design and violence. (2015). Radio National. Retrieved 20 April 2016, from http://www.abc.net.au/radionational/programs/blueprintforliving/a-blueprint-for-killing-designing-violence/6821090

(2016). Retrieved 20 April 2016, from https://www.moma.org/momaorg/shared/pdfs/docs/publication_pdf/3220/MoMA_DesignAndViolence_PREVIEW.pdf

Zimmers, T., Sheldon, J., Lubarsky, D., López-Muñoz, F., Waterman, L., Weisman, R., & Koniaris, L. (2007). Lethal Injection for Execution: Chemical Asphyxiation?. Plos Med, 4(4), e156. http://dx.doi.org/10.1371/journal.pmed.0040156

Working on tasks-WEF-Wk2


After the feedback on Tuesday I went straight home and worked on the poster until I got it just right. On Wednesday Evie sent an email with mine and her version of a poster concept. We are still awaiting a response if they like or dislike the poster as Harmoine was going to show others on the committee. For the rest of the week Kim, Evie and I worked on all the small tasks and managed to complete them all such as the letter head and forms etc. Because we managed to get all of these done relatively quickly we decided to add some out of scope things into the assignment for us to work on and if they want the festival committee can take them onboard. 

The poster-WEF-Wk2


The poster deadline was on Wednesday and as we knew harmonie was going to be present on the Tuesday class we made sure everything was ready. We did this so we could show her how the illustrative style wasn’t working with the icon style. We were able to negotiate a new concept for the posters with using the icons and colour. The business cards and logo was also shown in this lesson and Harmonie really enjoyed the look and how these both turned out. There was nothing needed to be changed and so we all moved into the next task.  



For the colour palette we originally on the PowerPoint showed three images that held colour images with a palette for each.   
From these images shown above it was all finalised on a day and night colours and we will have to see how they work when we get more information on what the client wants. 

In the brief there wasn’t allowed to be more than three colours per piece. 

 This is the final product, there is a nice yellow, orange and pink and I think they go together very well to make a bright and inviting piece. 



For this next project I am a part of The West End Festival group. For this particular project the deliverables are 

  • A logo
  • Poster in various sizes 
  • Facebook banner 
  • Letter head
  • Business cards 

Plus some other very small tasks 

The style that was partially finalised was a mix between the two pitches. It is still a little unclear as to the exact wants and needs design wise however we’ve planned and created various options to show how things work and don’t. 

For the logo, it was given to group two with the task of using the icon style and the circle shape. Since then the logo has been finished and it looks pretty awesome but I’ll let one of them show you in their blog. 

The poster was for group one which is the group I am a part of. The poster was asked to be in an illustrative style compared to the icon style shown in the logo. This is where both groups started to get confused due to the styles not looking so good together. I’ve started a poster idea and so have the others in our group. The first idea I’ve almost finished is using images and making them vectored so there is enough detail to still tell what the location is. The other idea is just using the icon style pattern from the logo to create a poster which we can show and suggest if she doesn’t like the two styles mixing. 

Overall there has been a great start to the assignment and from the emails we’ve been told we need to have major parts completed by particularly close deadlines this week. It is a bit annoying to have such close deadlines as its barely a week later from when we’ve gotten the assignment. However the group needs to keep to these deadlines so we have to work like crazy to have these tasks done. 



I just wanted to create a post of all the amazing work I found whilst researching the style and imagery to use in my poster designs. 

In this first image I really liked the roughness of the drawings. The use of the pencil/ink to give that messy texture really attracted me to this hipster/ vintage style.  
In this image I really liked he use of the text over the image but not distracting from the image itself.   
  This image had the same vintage vibe as the first image however I liked the nature imagery behind and was a contender for the style before I found out about vintage modern. 
I really enjoyed this image I found of the cars however none of the quote matched the image. Which is a shame I think the image is quite cute.   
  This is another image I wish I could’ve used. It has that old and new sense which is the style with the paint over the old. However it didn’t quite suit and quotes so I wasn’t able to use it.   
I really liked the colours in this design with the brown, orange and yellow. I wished to use these in my designs however I found that they weren’t effective on the image backgounds that I chose. 

  This was a random book cover I found whilst online and I thought it was very interesting. Not in the style I was doing however it could be very interesting to try this one day.  

 These were just some of the of the images and styles I found interesting and inspiring for this assignment. If you wanted to see anymore feel free to check out my Pinterest page. I am a Pinterest fernatic and I have so many boards about everything so yeah have a look if you want. 


Am I on track? Poster Project


Am I on track?To be completely honest I thought I would have trouble keeping track after not being able to work on this assignment for almost a week.

However I was able to dedicate more time to this last week of the assignment and finished it a lot easier and earlier than required. I managed to finish all of the assignment by Saturday night which just left me to format the files on Monday and BAM! I was done. 

I was able to do a poster a day starting Thursday. The first poster took and while however after I finished that one all the others were easier because I had a base to follow after. 

What did take the longest time was the project plan which I finished earlier in the week. It was a lot of just writing about possibilities and market research collation however I got it done and it let me focus on the design process from then on. 

I was able to catch up very well with this assignment and was able to make very nice looking inspirational posters. 

Prepress lecture 


Prepress describes the term of the particular process that occurs before the art of printing.Digital printing enables you to be able to print on demand. This benefit allows you to be able to print any type of small document in a manner that is quick, cheap and efficient. There are a wide variety of advantages to digital printing which include

– less maintenance and downtime

– Saves man power due to only need one person to operate.

– RGB format is more efficient which allows higher quality.

– Ability to print from home.

There are also some challenges when it comes to digital printing and that is

– Printing solid blocks of colour can become difficult and can become uneven.

– Sharpness in small fonts can become fuzzy and can become difficult to read.

– Printing sizes are limited in digital printing due to the papers edge.

– Only can print specific colours and colours can be dramatically different from computer to print.

Printing tints and blends

tints and blends.jpg

These are something I use quite often for any items that shall be printed. Pantone colours are based on what it is going to look like when printed and allow you to have your desired colour from the beginning and not have a difficult time trying out many colours.

Sometimes however there are some bands of colours that just don’t work. One can be when there is no common process colour between the two and so the colour doesn’t blend. Another is if there isn’t enough of a variation between the colour the printing will print as one block of colour. Another is if a colour is less than 15% it tend to print as just white and no colour can be printed in this part.

Prepress has evolved through the past 20 or so years and many of these process have become automated and terminology changed. However the same end result still stays allowing prepress to be a very interesting process.

I found the facts about printing bands very interesting as I will remember these when design and that if printed they may not work as well as they do on the screen.


Graphic Designer’s Digital Printing and Prepress Handbook. (2016). Google Books. Retrieved 28 April 2016, from https://books.google.com.au/books?id=MfLXgLvRHIcC&dq=pre+press&hl=en&sa=X&ved=0ahUKEwjH5fmTjbDMAhXBGaYKHebJCg8Q6AEINzAC

Exploring Digital PrePress. (2016). Google Books. Retrieved 28 April 2016, from https://books.google.com.au/books?id=je9rLRCFdGAC&printsec=frontcover&dq=pre+press&hl=en&sa=X&ved=0ahUKEwjH5fmTjbDMAhXBGaYKHebJCg8Q6AEIMTAB#v=onepage&q=pre%20press&f=false

ABC’s of Design for Digital Printing TOOLS FOR OPTIMIZING DIGITAL OUTPUT. (2016) (1st ed.). Foster City CA.

Prepress | People, processes, equipment and software. (2016). Prepressure.com. Retrieved 28 April 2016, from http://www.prepressure.com/prepress