Local, Australian and National campaign


Local advertising campaign: Brisbane city council advertising created by jesse Richardson

This campaign was created for the Brisbane City Council in the act of discouraging littering and showing those who engage in the act.


Australian advertising campaign: Cycling Australia advertising created by DDB Australia

The campaign was created to promote the importance of keeping to the Australian standards of wearing a helmet. This was depicted through the use of vegetables as brains showing the fragility of the brain.

Lo15 – Communication -Reflect on project plan


Throughout any project communication is the key factor in keeping the project on time so that tasks get completed on the specified time. For the personal reflection on the project plan I wanted to focus on the strengths and weaknesses of the communication process for this project. 

Communication within the group was efficient, frequent and very useful for quick  tasks that was needed to be discussed. I found the frequent communication we had as a group very useful and good for the project in general. I know from experience that when there is a group that doesn’t seem to communicate well together it can really show in their final outcome however as a group we didn’t have this problem. I think it had a lot to do with the types of people and the dedication they put into their work. Everyone wanted to be in the look about the tasks and how everything was going and I believe this really shows in the final product. 

You can see this in how consistent all the products turned out and its because all of the communication we had with each other.  In terms of the project plan the list of task were completed at an extremely quick place and this was due to the frequent communication. I found this quote whilst research communication stragies that sums up exactly what happened in the group. 

Teams that communicate frequently complete projects quicker and more efficient amount of time than others (Bass, 2015) This quote by Alan Bass sums up how effective the communication was for the last project. I really enjoyed how the group was in constant in depth communication with each other asking questions or QA sessions. Within the group communication was a constant thing for me as I was always checking in and seeing how everything was going on. I feel if I haven’t been so up to date on what needs to be done things would’ve been done without me so by keeping in the loop I was still apart of the project. 

Communication with the client

Luckily our projects communication worked very well within the group however outside of the group didn’t work as well. The failing of receiving communication from the client wasted time and held back some of the scheduling of the tasks needed to be completed. I found this extremely expressing when I needed information on what I signage form was and Mehta needed to be included. I had tried researching however know here could I find information on this. It took the client about a half a week to get back to me and in a project that needs stuff done on time this didn’t work to mine or the groups advantage. Due to the cline not responding frequently left the client not being able to understand what tasks we were up to due to her not communicating on that end.Communication lacked in this circumstance due to the clients availability to be able to look at content therefor there would be no response on what the group sent.

What can be done in this situation in the future?

In the future if i have a client that is having trouble looking at the content i will need to find another way of getting that to them. In the situation stated before we did eventually did start sending image files however we were only able to do this after we were told way too late that other files couldn’t be opened. There are many online platforms that can share files and documents such as Google Drive, Slack and Skype. These are just a few and could be used in continuation with phone calls, emailing and messaging the client.


Bass, A. (2015). Why Is Team Communication Important When in Teams?. LIVESTRONG.COM. Retrieved 12 May 2016, from http://www.livestrong.com/article/105939-team-communication-important-teams/

LO9 – Independent learning – Principles


In my designs throughout all of the project I have needed to use design principles to be able to keep all designs to a particular standard. Principles allow you to have a basis of understanding on the dos and don’ts in design. These principles are taught to you as a beginner however it can be very easy to forget some of the rules to try and stand by. Sometimes however you don’t need to abide by these principles and it can create an amazing piece, it just really depends on the design and style. I am going to be going through the basic principle and what they mean as well as to explain how I have used these.


Lines are a very important principle in design as lines can be everything and make up everything. Lines have a particular mind set about them when we use them in a design. When we use a straight line these can off the connotations of order when as a wavy line could mean carelessness and free. In a design a strong use of line can allow the reader to find the focal point as well as an intriguing effect.

How have i used this in my own designs?

In my own designs I enjoy the use of line as it gives a great graphical element and they can come in many shapes or forms. In the recent inspirational poster project I used the use of lines in the decretive vintage borders around the text. This gave a focus and grouping around the text allowing it to be the first thing you read or look at.


Scale is part of design that always leaves me to play around with. It is a very basic thing to scale object however when done correctly or incorrectly it can be very noticeable. Scale helps us to in vision things however it doesn’t have to actually be realistic. Scaling of elements when not realistically being that size is called “hierarchy” which is a form of drawing attention to what is important.

How have i used this in my own designs?

I have been using hierarchy and scaling throughout this latest project. Scaling text to be a higher of importance than subtitles and text can be seen throughout all of the collaterally for example the posters. For the initial poster ideas i wanted to use hierarchy in a way that was very successful through the use of a big logo and the information in side according to importance.




In my opinion colour is the most important principle. Colours have such a complexity to themselves such as shades, moods, atmospheres and emotions. Every single colour has a specific connotation surrounding it and it can be the aspect most important in your design.

How have i used this in my own designs?

Colour can be seen in everything I do and I am constantly finding new shades and colour combinations in everything I design. For example in the first project i used the different shades of colour throughout the repetitive patter that i created. This allowed me to discover new shades as well as give a really good effect to the design in whole.



Directional Forces

Directional force can be described as a created path with in a piece of work. This is something that leads the eye through the design to a specific point. I find this theory of creating such an engaging incorporation into the design very interesting.

In the example that i have included bellow you can see how the triangles are the initially the firs thing that your eyes capture and therefor follow it like a path. As well as noticing the triangles you can also notice the blue circles which not only contrast but because of their different shape emphasis the path.

directional force.jpg

In my own designs i have not purposely used this however in future projects i would like to look back on my research on this and include it successfully.

These three principles are the ones that I have found myself utilizing the most. These principle allow me to think outside of the box and use the scaling to make a unique design or experiment with the emotion in the colour.


The principles of design. (2016). j6 design. Retrieved 4 May 2016, from http://www.j6design.com.au/6-principles-of-design/

Tersiisky, D. (2016). Elements and Principles of Design-Line. Nwrain.net. Retrieved 4 May 2016, from http://nwrain.net/~tersiisky/design/line.html

Design Principles – Hierarchy. (2016). Learndesignprinciples.com. Retrieved 4 May 2016, from http://learndesignprinciples.com/hierarchy.html

Cousins, C., Cousins, C., & Cousins, C. (2012). Principles of Color and the Color Wheel. Codrops. Retrieved 4 May 2016, from http://tympanus.net/codrops/2012/02/28/principles-of-color-and-the-color-wheel/

The Lost Principles of Design | Fuel Your Creativity. (2016). Fuelyourcreativity.com. Retrieved 11 May 2016, from http://www.fuelyourcreativity.com/the-lost-principles-of-design/