In my designs throughout all of the project I have needed to use design principles to be able to keep all designs to a particular standard. Principles allow you to have a basis of understanding on the dos and don’ts in design. These principles are taught to you as a beginner however it can be very easy to forget some of the rules to try and stand by. Sometimes however you don’t need to abide by these principles and it can create an amazing piece, it just really depends on the design and style. I am going to be going through the basic principle and what they mean as well as to explain how I have used these.
Line
Lines are a very important principle in design as lines can be everything and make up everything. Lines have a particular mind set about them when we use them in a design. When we use a straight line these can off the connotations of order when as a wavy line could mean carelessness and free. In a design a strong use of line can allow the reader to find the focal point as well as an intriguing effect.
How have i used this in my own designs?
In my own designs I enjoy the use of line as it gives a great graphical element and they can come in many shapes or forms. In the recent inspirational poster project I used the use of lines in the decretive vintage borders around the text. This gave a focus and grouping around the text allowing it to be the first thing you read or look at.
Scale
Scale is part of design that always leaves me to play around with. It is a very basic thing to scale object however when done correctly or incorrectly it can be very noticeable. Scale helps us to in vision things however it doesn’t have to actually be realistic. Scaling of elements when not realistically being that size is called “hierarchy” which is a form of drawing attention to what is important.
How have i used this in my own designs?
I have been using hierarchy and scaling throughout this latest project. Scaling text to be a higher of importance than subtitles and text can be seen throughout all of the collaterally for example the posters. For the initial poster ideas i wanted to use hierarchy in a way that was very successful through the use of a big logo and the information in side according to importance.

Colour
In my opinion colour is the most important principle. Colours have such a complexity to themselves such as shades, moods, atmospheres and emotions. Every single colour has a specific connotation surrounding it and it can be the aspect most important in your design.
How have i used this in my own designs?
Colour can be seen in everything I do and I am constantly finding new shades and colour combinations in everything I design. For example in the first project i used the different shades of colour throughout the repetitive patter that i created. This allowed me to discover new shades as well as give a really good effect to the design in whole.

Directional Forces
Directional force can be described as a created path with in a piece of work. This is something that leads the eye through the design to a specific point. I find this theory of creating such an engaging incorporation into the design very interesting.
In the example that i have included bellow you can see how the triangles are the initially the firs thing that your eyes capture and therefor follow it like a path. As well as noticing the triangles you can also notice the blue circles which not only contrast but because of their different shape emphasis the path.

In my own designs i have not purposely used this however in future projects i would like to look back on my research on this and include it successfully.
These three principles are the ones that I have found myself utilizing the most. These principle allow me to think outside of the box and use the scaling to make a unique design or experiment with the emotion in the colour.
References
The principles of design. (2016). j6 design. Retrieved 4 May 2016, from http://www.j6design.com.au/6-principles-of-design/
Tersiisky, D. (2016). Elements and Principles of Design-Line. Nwrain.net. Retrieved 4 May 2016, from http://nwrain.net/~tersiisky/design/line.html
Design Principles – Hierarchy. (2016). Learndesignprinciples.com. Retrieved 4 May 2016, from http://learndesignprinciples.com/hierarchy.html
Cousins, C., Cousins, C., & Cousins, C. (2012). Principles of Color and the Color Wheel. Codrops. Retrieved 4 May 2016, from http://tympanus.net/codrops/2012/02/28/principles-of-color-and-the-color-wheel/
The Lost Principles of Design | Fuel Your Creativity. (2016). Fuelyourcreativity.com. Retrieved 11 May 2016, from http://www.fuelyourcreativity.com/the-lost-principles-of-design/