Lo15 – Communication -Reflect on project plan


Throughout any project communication is the key factor in keeping the project on time so that tasks get completed on the specified time. For the personal reflection on the project plan I wanted to focus on the strengths and weaknesses of the communication process for this project. 

Communication within the group was efficient, frequent and very useful for quick  tasks that was needed to be discussed. I found the frequent communication we had as a group very useful and good for the project in general. I know from experience that when there is a group that doesn’t seem to communicate well together it can really show in their final outcome however as a group we didn’t have this problem. I think it had a lot to do with the types of people and the dedication they put into their work. Everyone wanted to be in the look about the tasks and how everything was going and I believe this really shows in the final product. 

You can see this in how consistent all the products turned out and its because all of the communication we had with each other.  In terms of the project plan the list of task were completed at an extremely quick place and this was due to the frequent communication. I found this quote whilst research communication stragies that sums up exactly what happened in the group. 

Teams that communicate frequently complete projects quicker and more efficient amount of time than others (Bass, 2015) This quote by Alan Bass sums up how effective the communication was for the last project. I really enjoyed how the group was in constant in depth communication with each other asking questions or QA sessions. Within the group communication was a constant thing for me as I was always checking in and seeing how everything was going on. I feel if I haven’t been so up to date on what needs to be done things would’ve been done without me so by keeping in the loop I was still apart of the project. 

Communication with the client

Luckily our projects communication worked very well within the group however outside of the group didn’t work as well. The failing of receiving communication from the client wasted time and held back some of the scheduling of the tasks needed to be completed. I found this extremely expressing when I needed information on what I signage form was and Mehta needed to be included. I had tried researching however know here could I find information on this. It took the client about a half a week to get back to me and in a project that needs stuff done on time this didn’t work to mine or the groups advantage. Due to the cline not responding frequently left the client not being able to understand what tasks we were up to due to her not communicating on that end.Communication lacked in this circumstance due to the clients availability to be able to look at content therefor there would be no response on what the group sent.

What can be done in this situation in the future?

In the future if i have a client that is having trouble looking at the content i will need to find another way of getting that to them. In the situation stated before we did eventually did start sending image files however we were only able to do this after we were told way too late that other files couldn’t be opened. There are many online platforms that can share files and documents such as Google Drive, Slack and Skype. These are just a few and could be used in continuation with phone calls, emailing and messaging the client.


Bass, A. (2015). Why Is Team Communication Important When in Teams?. LIVESTRONG.COM. Retrieved 12 May 2016, from http://www.livestrong.com/article/105939-team-communication-important-teams/


LO9 – Independent learning – Principles


In my designs throughout all of the project I have needed to use design principles to be able to keep all designs to a particular standard. Principles allow you to have a basis of understanding on the dos and don’ts in design. These principles are taught to you as a beginner however it can be very easy to forget some of the rules to try and stand by. Sometimes however you don’t need to abide by these principles and it can create an amazing piece, it just really depends on the design and style. I am going to be going through the basic principle and what they mean as well as to explain how I have used these.


Lines are a very important principle in design as lines can be everything and make up everything. Lines have a particular mind set about them when we use them in a design. When we use a straight line these can off the connotations of order when as a wavy line could mean carelessness and free. In a design a strong use of line can allow the reader to find the focal point as well as an intriguing effect.

How have i used this in my own designs?

In my own designs I enjoy the use of line as it gives a great graphical element and they can come in many shapes or forms. In the recent inspirational poster project I used the use of lines in the decretive vintage borders around the text. This gave a focus and grouping around the text allowing it to be the first thing you read or look at.


Scale is part of design that always leaves me to play around with. It is a very basic thing to scale object however when done correctly or incorrectly it can be very noticeable. Scale helps us to in vision things however it doesn’t have to actually be realistic. Scaling of elements when not realistically being that size is called “hierarchy” which is a form of drawing attention to what is important.

How have i used this in my own designs?

I have been using hierarchy and scaling throughout this latest project. Scaling text to be a higher of importance than subtitles and text can be seen throughout all of the collaterally for example the posters. For the initial poster ideas i wanted to use hierarchy in a way that was very successful through the use of a big logo and the information in side according to importance.




In my opinion colour is the most important principle. Colours have such a complexity to themselves such as shades, moods, atmospheres and emotions. Every single colour has a specific connotation surrounding it and it can be the aspect most important in your design.

How have i used this in my own designs?

Colour can be seen in everything I do and I am constantly finding new shades and colour combinations in everything I design. For example in the first project i used the different shades of colour throughout the repetitive patter that i created. This allowed me to discover new shades as well as give a really good effect to the design in whole.



Directional Forces

Directional force can be described as a created path with in a piece of work. This is something that leads the eye through the design to a specific point. I find this theory of creating such an engaging incorporation into the design very interesting.

In the example that i have included bellow you can see how the triangles are the initially the firs thing that your eyes capture and therefor follow it like a path. As well as noticing the triangles you can also notice the blue circles which not only contrast but because of their different shape emphasis the path.

directional force.jpg

In my own designs i have not purposely used this however in future projects i would like to look back on my research on this and include it successfully.

These three principles are the ones that I have found myself utilizing the most. These principle allow me to think outside of the box and use the scaling to make a unique design or experiment with the emotion in the colour.


The principles of design. (2016). j6 design. Retrieved 4 May 2016, from http://www.j6design.com.au/6-principles-of-design/

Tersiisky, D. (2016). Elements and Principles of Design-Line. Nwrain.net. Retrieved 4 May 2016, from http://nwrain.net/~tersiisky/design/line.html

Design Principles – Hierarchy. (2016). Learndesignprinciples.com. Retrieved 4 May 2016, from http://learndesignprinciples.com/hierarchy.html

Cousins, C., Cousins, C., & Cousins, C. (2012). Principles of Color and the Color Wheel. Codrops. Retrieved 4 May 2016, from http://tympanus.net/codrops/2012/02/28/principles-of-color-and-the-color-wheel/

The Lost Principles of Design | Fuel Your Creativity. (2016). Fuelyourcreativity.com. Retrieved 11 May 2016, from http://www.fuelyourcreativity.com/the-lost-principles-of-design/


LO5 and LO8 – Using The Scrum Methodology


For The West End Festival the group chose to use the methodology of Scrum. After this was chosen I decided to do some research on the methodology as I had never used this particular one before and others have. Here is the link to the blog where I wrote about all the research I did on the methodology https://taylahpaper.wordpress.com/2016/04/28/lo5-scrum-methodology-research/

As I stated we are using this methodology for The West End Festival and so we have incorporated this project method within the project. The scrum process is based around the use of having sprints, a project backlog and creative freedom through tasks. The project backlog was created and we have placed it on google drive which allows everyone to see what tasks are required in this sprint as well as for the future. I found having this backlog very useful because I can see all the tasks that everyone has done as well as who needs to do more etc. With this topic in hand there is also a creative freedom with tasks within the method of scrum. This allows anyone to have a go and do whatever they can on a task which means someone could originally have a task and then could be taken over by another member.

The sprints were something that I found very useful in this project. On the first week of having this project there were a number of tasks due and we weren’t sure how in fact we would be able to finish them. We sprinted in this week which involved understanding the brief with the client and group, organised the task required and got started.

Within the group communication has been very efficient. We have daily chats/meetings about what has been completed and what needs still to be done. With this as well we consult the client with emails which we receive feedback from. With receiving feedback we consult each other on this and continue working to move forward with the project.

Personal scheduling has been used in this project with each of us using this area to take note of what time we have free as well as the time we don’t. I have found the schedules very useful as I’ve been able to track and organised my time a lot better. Overall the group has been on top of keeping these organised and up to date.

Overall the scrum methodology had really worked with this project as what we needed was to just get the content out ready for feedback. This method allowed us to do this and is why the process has been quite successful.

LO5 – Scrum Methodology Research


In other projects I have been one to stick with the same methodology which is modified waterfall however with this project scrum was chosen. As I haven’t used this methodology before I have given myself the task of externally researching to understand what is need to be successful in this method.

Scrum is the methodology that can be applied to a project and its main sources of project is most frequently software development. This methodology is focused around the rapid change of events and requirements and it is what makes it so successful. The scrum process is developed through a series of events that are called sprints. These sprints begin with a brief stage of planning meeting and concludes with a review of the sprint. This is what it is to get a basic understanding of the process however the methodology of scrum can be so much more.

What does the sprint involve?

The scrum methodology suggests the use of sprints which advocates for the panning of meetings before the beginning of the sprint. This where the team members figure out the amount of work they can commit to and make a sprint backlog which is basically just a list of tasks.

Throughout the sprint it is an important process of testing the features in order to get an accurate idea of how the product is going. This test can be incorporated with the daily sprint meetings which are to be held in order to get caught up with the project in general. These meetings allow members to share what they have worked on and they don’t take a lot of time only about 15 minutes.


What is the most important aspect?

The product backlog is an aspect of the scrum methodology that is very important. It lists all of the tasks needed to be completed and in this process it prioritises the backlog for the most valuable first. Without this backlog there would be no organisation of tasks and would affect the project immensely.

What are the main roles?

ScrumMaster is a term that can be seen throughout the methodology of scrum. The ScrumMaster is basically the coach of the team and helps organise the project. The ScrumMaster works by maintaining the focus of the team members on the task at hand during the sprints. A good ScrumMaster works by making sure everything is at the best it can be whilst still allowing the product owner to direct the team to the right product they want.

Another role in the Scrum methodology is the scrum team itself. These are all individuals that don’t get given specifically specific roles but involves helping each other out wherever they can on any task.

Overall the scrum methodology is an interesting way to get tasks done at a fast pace but also still maintaining the same quality as another other project methodology could.


Agile Project Management Methodology for Beginners: Scrum Project Management for Beginners. (2016). Google Books. Retrieved 28 April 2016, from https://books.google.com.au/books?id=kOyKCgAAQBAJ&pg=PT17&dq=scrum+methodology&hl=en&sa=X&ved=0ahUKEwiwy5yFhrDMAhXFGqYKHV_-CgMQ6AEIMzAA#v=onepage&q=scrum%20methodology&f=false

An Empirical Framework For Learning (Not a Methodology). (2016). Scrummethodology.com. Retrieved 28 April 2016, from http://scrummethodology.com/

(2016). Retrieved 28 April 2016, from https://www.mountaingoatsoftware.com/agile/scrum



For the colour palette we originally on the PowerPoint showed three images that held colour images with a palette for each.   
From these images shown above it was all finalised on a day and night colours and we will have to see how they work when we get more information on what the client wants. 

In the brief there wasn’t allowed to be more than three colours per piece. 

 This is the final product, there is a nice yellow, orange and pink and I think they go together very well to make a bright and inviting piece. 



For this next project I am a part of The West End Festival group. For this particular project the deliverables are 

  • A logo
  • Poster in various sizes 
  • Facebook banner 
  • Letter head
  • Business cards 

Plus some other very small tasks 

The style that was partially finalised was a mix between the two pitches. It is still a little unclear as to the exact wants and needs design wise however we’ve planned and created various options to show how things work and don’t. 

For the logo, it was given to group two with the task of using the icon style and the circle shape. Since then the logo has been finished and it looks pretty awesome but I’ll let one of them show you in their blog. 

The poster was for group one which is the group I am a part of. The poster was asked to be in an illustrative style compared to the icon style shown in the logo. This is where both groups started to get confused due to the styles not looking so good together. I’ve started a poster idea and so have the others in our group. The first idea I’ve almost finished is using images and making them vectored so there is enough detail to still tell what the location is. The other idea is just using the icon style pattern from the logo to create a poster which we can show and suggest if she doesn’t like the two styles mixing. 

Overall there has been a great start to the assignment and from the emails we’ve been told we need to have major parts completed by particularly close deadlines this week. It is a bit annoying to have such close deadlines as its barely a week later from when we’ve gotten the assignment. However the group needs to keep to these deadlines so we have to work like crazy to have these tasks done. 



I just wanted to create a post of all the amazing work I found whilst researching the style and imagery to use in my poster designs. 

In this first image I really liked the roughness of the drawings. The use of the pencil/ink to give that messy texture really attracted me to this hipster/ vintage style.  
In this image I really liked he use of the text over the image but not distracting from the image itself.   
  This image had the same vintage vibe as the first image however I liked the nature imagery behind and was a contender for the style before I found out about vintage modern. 
I really enjoyed this image I found of the cars however none of the quote matched the image. Which is a shame I think the image is quite cute.   
  This is another image I wish I could’ve used. It has that old and new sense which is the style with the paint over the old. However it didn’t quite suit and quotes so I wasn’t able to use it.   
I really liked the colours in this design with the brown, orange and yellow. I wished to use these in my designs however I found that they weren’t effective on the image backgounds that I chose. 

  This was a random book cover I found whilst online and I thought it was very interesting. Not in the style I was doing however it could be very interesting to try this one day.  

 These were just some of the of the images and styles I found interesting and inspiring for this assignment. If you wanted to see anymore feel free to check out my Pinterest page. I am a Pinterest fernatic and I have so many boards about everything so yeah have a look if you want. 


Am I on track? Poster Project


Am I on track?To be completely honest I thought I would have trouble keeping track after not being able to work on this assignment for almost a week.

However I was able to dedicate more time to this last week of the assignment and finished it a lot easier and earlier than required. I managed to finish all of the assignment by Saturday night which just left me to format the files on Monday and BAM! I was done. 

I was able to do a poster a day starting Thursday. The first poster took and while however after I finished that one all the others were easier because I had a base to follow after. 

What did take the longest time was the project plan which I finished earlier in the week. It was a lot of just writing about possibilities and market research collation however I got it done and it let me focus on the design process from then on. 

I was able to catch up very well with this assignment and was able to make very nice looking inspirational posters. 

Prepress lecture 


Prepress describes the term of the particular process that occurs before the art of printing.Digital printing enables you to be able to print on demand. This benefit allows you to be able to print any type of small document in a manner that is quick, cheap and efficient. There are a wide variety of advantages to digital printing which include

– less maintenance and downtime

– Saves man power due to only need one person to operate.

– RGB format is more efficient which allows higher quality.

– Ability to print from home.

There are also some challenges when it comes to digital printing and that is

– Printing solid blocks of colour can become difficult and can become uneven.

– Sharpness in small fonts can become fuzzy and can become difficult to read.

– Printing sizes are limited in digital printing due to the papers edge.

– Only can print specific colours and colours can be dramatically different from computer to print.

Printing tints and blends

tints and blends.jpg

These are something I use quite often for any items that shall be printed. Pantone colours are based on what it is going to look like when printed and allow you to have your desired colour from the beginning and not have a difficult time trying out many colours.

Sometimes however there are some bands of colours that just don’t work. One can be when there is no common process colour between the two and so the colour doesn’t blend. Another is if there isn’t enough of a variation between the colour the printing will print as one block of colour. Another is if a colour is less than 15% it tend to print as just white and no colour can be printed in this part.

Prepress has evolved through the past 20 or so years and many of these process have become automated and terminology changed. However the same end result still stays allowing prepress to be a very interesting process.

I found the facts about printing bands very interesting as I will remember these when design and that if printed they may not work as well as they do on the screen.


Graphic Designer’s Digital Printing and Prepress Handbook. (2016). Google Books. Retrieved 28 April 2016, from https://books.google.com.au/books?id=MfLXgLvRHIcC&dq=pre+press&hl=en&sa=X&ved=0ahUKEwjH5fmTjbDMAhXBGaYKHebJCg8Q6AEINzAC

Exploring Digital PrePress. (2016). Google Books. Retrieved 28 April 2016, from https://books.google.com.au/books?id=je9rLRCFdGAC&printsec=frontcover&dq=pre+press&hl=en&sa=X&ved=0ahUKEwjH5fmTjbDMAhXBGaYKHebJCg8Q6AEIMTAB#v=onepage&q=pre%20press&f=false

ABC’s of Design for Digital Printing TOOLS FOR OPTIMIZING DIGITAL OUTPUT. (2016) (1st ed.). Foster City CA.

Prepress | People, processes, equipment and software. (2016). Prepressure.com. Retrieved 28 April 2016, from http://www.prepressure.com/prepress


LO 6 – Inspirational Poster Project- Blog one 


Who is my target audience?The target audience for the inspirational posters are the staff that work in the student services department at Sae.

Through my research it has been found that the department hasn’t got any inspirational or motivational poster at current which has allowed me to extensively research into the types of concepts they’d be willing to see.

To ensure I got as many responses as I can I sent out a survey to all of the staff in the department and received great responses. Their styles were quite consistent with them wanting bright colours, a vintage or retro style and to have a quote that could adjust to any situation.

For the vintage/retro style I researched into the particular looks and styles within. I found one that very must suited my design style as well as what they were requesting. Vintage modern was what it was called and it kept the clean modern boldness with the rustic vintage vibe if type and textures. I really enjoyed the book of this and wanted to incorporate the style with this.

The style I finally chose was the vintage modern and I was going to mix this with vintage symbols and type with modern style colour blocks and imagery.  In order to fins a style that fit the request from the client i had to do a lot of research on a style that incorporates that modern clean look as well as the vintage vibe.


Harris, B. (2016). Vintage Modern: What Does It Mean?. Houzz. Retrieved 11 May 2016, from http://www.houzz.com/ideabooks/197348/list/vintage-modern-what-does-it-mean