What is SEO? What are some ways to accommodate advertising on your website and optimize it for SEO?
SEO stands for search engine optimization and is a systematic process of making a website become more search engine friendly as well as having the most relevant keywords for its market. This process if done correctly can yield a good amount of benefits such as having a higher amount of website traffic and response to your website. As a web designer it is also very important that you do everything necessary to make sure that the website is structured in the manner in which the search engines understand. In conclusion search engine optimization can give your website more traffic, increase sales, maximize the visibility of the brand or service and give you just the bit more competitive advantage needed.
Has responsive design changed the way designers make websites?
Today’s technology has dramatically changed from having phones, tablets and laptops all with different size screens and to keep up with the constant change web designers have had to come up with ways to make their design more accommodating for the different platforms.
There are many pros to responsive adaptive design one being that there is the same content regardless of the device being used. However adaptive web design can look completely different depending on the device due to breakpoints which leaves the webpage not being consistent.
There are ways that having different design and layouts for alternate devices can be beneficial. The changes between webpages based on screen size can be simple as making the buttons or icons made to be fitted to the correct size.
Some designs however don’t work on all devices and can come down to the design and layout of the design itself and how it cannot work at all on anything other than a desktop computer.
Under what circumstances should you use tables in web design? (How) Does this differ from how they have been used in the past?
From research I have found that tables are generally more complex documents when making a website and can be quite difficult to maintain. Not only are they this but they aren’t fluid and able to be flexible for different types of media, elements and functionality. Using a table as part of tabular data on the other hand is needed and the sensible choice as it is a universal concept. Tables are great for data as it doesn’t break and can change size according to the content but using a table as a website structure is outdated and shouldn’t be used anymore. The div based design of a website doesn’t require as much code as a table will and can be ordered with more specific tags that are easier to use and understand.
Overall the table is outdated for anything that doesn’t actually consist on tabulating data because it is harder to use and not as flexible for the designs that people want to see from website pages today.
The website that I found was one based on a particular designer and web developer but not just as a portfolio. The website was called made by Vadim (http://madebyvadim.com/) and was a very efficient and attractive styled website. The from page featured a small one line description of what she does as well as featuring the main navigation buttons to get people not only to see her work but to see everything she has to offer. The design itself was very attractive also with the colour scheme being kept within all of the pages as well as having nicely layout of images that were of high quality which is what I would want to adopt into my own website. In conclusion this website is a terrific example of how a website should look if there needs to be a balance of looks and efficiency.
The website that I found to be inefficient and unattractive was a website for the company Column five media (http://www.columnfivemedia.com/). Personally when I look at a website that is crowded with shapes without negative space I don’t see any efficiency. Yes the website also had navigation and other links but the efficiency for the front page in particular just wasn’t happening. There were too many words on each box link that would take you to another page and this can be improved easily. If the boxes were spaced out and not all side by side to make the whole of the screen to look like a giant box that negative space would relax the readers eye as well as allow them to decipher and find the page appealing. Overall these changes could dramatically improve the website.
Whilst researching I found that there are many important factors that make a website and one of the most important ones stated on (https://www.bopdesign.com/bop-blog/2011/09/why-website-design-is-important/) was the importance of balance within the content. This source stated that content is the most important and reason behind the website but balance is need between how much of this content wanted to how much is actually needed. Therefore the trend that has been seen with web design layouts is the use of having plenty of negative space which is able give reader’s eyes rest from mass amounts of text. Negative space isn’t always seen for text though, it can be found between all elements like photos and shapes and that is what has been found in this example (http://builtbybuffalo.com/) this is a great example of a website that has negative space to give some room between all of the elements and makes the website look clean. A website that could take this trend into their website design could be (http://www.sbs.com.au/news/) this news website has so much content and after a look at the home page alone they have managed to cram all of today’s major news stories in the header of the website. They could try to illuminate all of the content and only share the most important on the home page rather than half new and half old. This could leave room for negative space and therefore me more pleasing to the eye.