This week was a bit of a struggle and it seems stupid to say it but it was because i lacked internet. I didn’t let this get to me though so i organised to gather as much imagery, article text etc when i was at uni so when i was at home without internet i could make the spreads there. This still became quite difficult when i wanted some inspiration, a new image or even a bit more text but i just worked with what i had. Without the internet though i have noticed that i have had a ridiculous amount of free time and seemed to get through work very quickly. For the rest of the week i collated images and articles to then take home and make the magazine with and it was very easy.
After Wednesday night i had finished the spreads which i had content for so i just tried some alternatives to the ones i made and some actually turned out nicer than what i had originally. So after i had finished my uni work i could do i started working on a project i am doing for my family and i. So my family and i have recently just moved house and so everything is so bare and boring at the moment. But this is great because i have made so pieces of art before mostly patterns and geometric shaped stuff but they seem to turn out really nice when framed. So i am making a couple pieces from some other pieces I’ve seen around in the shops and plan to display them around.
This is one i made for a friend of mine that was redecorating her room and she just requested the colours and shapes and this is what i came up with.
These are the ones i am working on right now. I trying to make something overlapping but also having a perspective look. There is no colours yet but i’m thinking of having some nice charcoal blue type colours. I know they’re not perfect yet and i’m not quite happy with them but i’m going to work on them only in the spare time i have so i’m in no hurry to have them finished.
And that was it for this week.
This week was all about getting ready for the gallery walk on Tuesday as well as working with the feedback that was given. For the gallery walk Debs and I had the imagery we were going to use, colour scheme, fonts and a logo.
The feedback that was given was very helpful as it ressured us that the type of style we were going for and the chosen aspects fitted perfectly. The final colour scheme was chosen and it included a dark forest green, a light blue, a maroon pink colour and a cream colour. These all went together very well with the imagery and was why we chose them.
There wasn’t any negative feedback after this process other than some suggestions of what you can add to particular aspects. After the gallery walk we worked on getting one basic articles together. I chose to do one that focussed on a natural lake in a national park hitch involved a lot of beautiful imagery.
For the rest of the week I tried different layouts with the same text/ images to see what works the best. The rest of the week didn’t involve more work than that due to lack or Internet however I managed to try some layout which I can add some text / images into to make it a little easier when I have resources.
So that is it for this week…
Monday this week was focused on skill building with being introduced to the digital publishing section of InDesign. Before being shown I was a bit uneasy about how exactly we are supposed to make the digital publication and how hard it was actually going to be. From the introduction and having a play with it myself it doesn’t look to be too hard however I fell making the real publication will teach me how everything works.
Tuesday was a much easier day as I was just finishing the Gantt chart and fixing up a couple things in the project plan which just left the task of putting all the work together to upload. Finishing the project plan early was a good idea because it left the group to have plenty of time to work on the style guide for the gallery walk on Tuesday next week. After the project plan was finished I started looking at the types of colours, type styles and images with Debs to just give an idea of what we wanted to put in the style guide.
Wednesday was focused on collaborating with the animators however it was quite pointless for our group because we had nothing for Tas to do. Debs and I added him to our slack group and showed a couple images that he could add some animation to and that was it for him. Here are some images that show the animation we asked him to do. Small things like clouds, birds and stars are the main animation we were looking at. Debs and I started putting together our style guide with the images, font types, the logo, the brand identity and animation. From just putting all of these aspects together in the document really showed the entire style and it looked really beautiful.
The rest of the week I worked on having another go in the digital publishing section of InDesign. The designs were nothing major just trying some different things seeing what works and what doesn’t. I have come to like making a digital Publication to a normal magazine spread however I do prefer the layout of a traditional magazine. Another thing I worked on was finding some articles for the magazine that would go together as I don’t really want too many mix matching topics. I also found a website that features amazing photography which will also come in handy.
The colours that I was looking at were ones that had a cool grey and blue tone to them with no real focal colour but shades of the same colour. The ones that Debs and I seemed to like were blues and greens which is keeping with the nature, outdoors, forest look. Here are some of the types of images we were thinking would suit the magazine very well. They’re all beautiful and have the raw photography look which will match perfectly.
This week I plan to get the start of the home page and contents page begun in order to start the framework of the magazine as well as outline what articles will go across how many pages and which articles go together.
This week seeings as the assignment was going along smoothly I decided to look into out of college clients. In this process I proceeded to look online and contact various people who by observation needed some work done.
The types of work I was looking at were simple things like menus and logos in particular. I contacted about 10 maybe 15 different places but none unfortunately read or respond to me. This made me realise that freelancing was hard work as well as hard to keep up with. I think for myself freelancing isn’t a reliable source of work or income but it could be balanced with another job.
I really want to get into some freelance work when it comes to the end of the trimester and follow through to the holidays as it can keep my practicing and trying out new techniques as a designer.
My goal for the end of this trimester is to have at least one for of freelance work done and then grow from there for further work.
The glass had the gallery walk on Tuesday and I found it to be a mix of good and bad results. The good was about the feedback that helped the design but I found bad in some suggestions that were too obsered or I just knew they wouldn’t work. I put this mainly down to the fact that as a designer I know how things go in such a way where as this was public feedback so I understand that they wouldn’t have the same knowledge as I do.
However I found this process new and exciting and look forward to any more of these gallery walks in the future.
This week was purely based on starting all of the collateral and by planning ahead and getting the project plan done by Monday it gave the team and I time to get feedback as well as more time in our eyes for designing. By Wednesday I had already finished two pieces and on the way with another one and was finding once I got the design for one collateral it kind of flowed across all of the others. I am really happy with how the ones I have done so far have turned out because they look quite bright and colourful as well as being interesting. The pieces I have found that I have aren’t taking much of my time so I might start the style guide soon to get that underway seeing’s as I’m finishing things early. I also want to get as much as the group can possibly get done before class on Tuesday with the gallery walk. Feedback is so important and would be great if it could all be looked at rather than leaving it to later.
For next week I wish to be continuing on with the project and get as much as I can get done in the week and by the week have 90% of the project done and dusted.
This week began with the idea pitch for project two. Picking an idea wasn’t difficult as I had already planned out a couple interesting ideas the week before which came in handy. The options were to either do the Hot air balloon festival, the mask festival in Venice or the La Tomatina festival in Spain. The group of three with Tara, Kalebh and myself chose to go with the tomato festival.
We came up with a pitch on the first lesson ready for the presentation the next day. The pitch went pretty well and we received a lot of useful feedback that will help is when designing the collateral etc.
After the pitch day was over we allocated each other what tasks in the project plan we were all going to do as this was due on Monday to make more time for designing. The tasks were evenly distributed and the project plan was underway.
By Tuesday this week I wish to be starting the design process of the logo, A3 poster and the brochure to ensure we keep on track with the whole project.
This week was all focused on finishing the playing cards, making the style guide and completing the rationale before the handover on Friday. Many hours was put into finishing the playing cards and achieving the look I was going for. By Wednesday afternoon all of the playing cards were finished and were all packaged ready for submission. I then went on to start the style guide. I kept the style of the guide to be simple and used an art deco font to lay out the entire design. The style guide covered topics such as the fonts used, colour pallet, illustrations used and what each playing card involved in the design.
After finishing this I went on to explain my design choices in the rationale. I went on to say that most of my choices were made upon my original ideas I had visioned as well as my inspiration made some choices obvious.
Overall project one was a quick handover but I managed my time wisely and used any spare time before or after class to get bits and pieces done. The amount asked to complete for this assignment was a decent amount and I was able to complete everything one day before submission. Everything turned out the way I planned and I’m happy with the end result.
Today I am having a look at the second project and researching all different cultural festivals around the world. So far the two most interesting ones to me are carnival in RIO and the mask festival in Venice. These both involve the use of fancy costumes and dressing up so I think these would be very cool to make collateral and posters for. Well that’s all for this week and by next week I wish to be starting to make the actual product for the project and be on track for next submission.
For the first week back to University it has been a quite busy but exciting one. With the first assignment for studio one due at the end of week two it is a quick handover which is preparing us for the industry. Although the time frame is quite short in the week so far I have managed to get a decent amount done inside of class and out. For assignment one the brief is to design a set of playing cards in the particular style of your choosing. I chose to do mine in the style of art deco as I found the style quite elegant and beautiful before even starting my research and idea process.
In my research process I looked on various websites for what exactly art deco means and found to it to be in the time of 1920s to 1930s. The art deco style was mostly found in architecture and objects rather than design in its time but has from the time been slowly integrated into design and art. The style is mostly known for its bold lines and geometric shapes with colours being prominent in metallic showing the look of luxury.
The colour scheme I originally was going to go with was the classic colours of black, gold, silver and white but after my research I found these to be overused in this style in many designs and so to take a more modern spin I was thinking to replace the metallic colours of gold and silver with rose gold. The colour will still be metallic and give that same effect but just give a slightly different edge as well as this colour is becoming more popular. In the example image the rose gold goes very well with the simple white background which will go with the original playing card colours making it easily recognizable.
Another object that inspired me to playing around with borders on the playing card was this image of overlapping squares on a door design. I was originally thinking of just going a simple one layer border but after seeing the overlapping squares it got me thinking that I could be overlapping different border styles to get something quite elaborate and amazing. After picking the right border to overlap with others the border did become really nice being simple in its design with the overlapping layers gives it a grand look to the playing card.
The biggest inspiration I got was from illustrations like this example. On Pinterest I found a Behance portfolio by Mads Berg which included all different simplistic outline illustrations they were very beautiful. For my design I wish to go outside my usual work which isn’t majorly illustration based and try making some like the ones I’ve researched. I am not sure however if they with be black and white, coloured or in rose gold but that a trial I can have after I’ve created them. These illustrations in particular don’t look as dated or old but modern and I think they will complement the rose gold and a younger audience very well.
Research also had to be done for what exactly is a bridge size playing card but after a look at the link we were given and it basically listed that the Card size is 57 x 89 mm with a 3 mm bleed the image safe area is 48 x 79 mm with a corner clearance of 13 x 25 mm.
In the week so far I’ve learnt about art deco but I’ve also managed to have a go at illustration and widen the style of my designs from what I would normally do. This will be an interesting process and I look forward to seeing what the final product I produce will look like.