Typographic Research

STUDIO THREE

The first aspect that i tried was different typography. These are the first ones that i looked at when trying to see what the overall style and theme of the company would be.

The fonts originally i was looking at earthy and following handwritten fonts however they become very difficult, limited and typical when it comes to logos and advertising. The final product that i decided on was a simple tall and thin font which has surrounding graphics, colour and is not typical to the theme of the company.

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5C’S of Marketing, SWOT, Porters 5 Forces

STUDIO THREE

5C’S of Marketing

1. Customer – Determine what are the needs and from which clients that you’re trying to satisfy. A few areas of research can be market segments, frequency of purchases, quantity of purchases, retail channel, and customer needs depending on trends over time.

The customers for Urban Silva would be expecting beautiful photography in order to keep up to date with the latest trends and products. The needs would change over time depending on what is currently trending however the particular style would change and be expected across all of the collateral.

2. Company – Determine if your company is in a position to meet those customer needs. For example, whether your company has the right product line and technical expertise. A good tool to find out your company’s strengths and weaknesses is “SWOT” analysis.

• Strengths: innovative products, expertise and procedures

• Weaknesses: lack of knowledgeable technical support or average product quality

• Opportunities: a new international market or a market led by a weak competitor

• Threats: a new competitor or price war

MY swot analysis goes over the basics from the strengths, weaknesses, opportunities and threats. The strengths on Urban Silva include having a unique concept which is ideal for a large array of age groups. The weaknesses include that not everybody enjoys gardening and can be seen as a more feminine product. Opportunities include it being a unique idea and one of the firsts in the industry as well as having amazing design that others won’t. Threats include other companies being able to sell the plants at a cheaper price however this wouldn’t include all of the aspects that Urban Silva would.PROJECT PLAN URBAN SILVA8.jpg

3. Competition – Determine who competes with your company in meeting the customer’s needs. Is the competitor an active competitor or is it a potential threat? What are their products exactly? What are their strengths and weaknesses?

Juicykits.com is dedicated to do-it-yourself terrarium kits that house beautiful succulents and air plants. Our products make unique, memorable gifts and part of each purchase from our store goes to charity: water to help bring clean drinking water to people in need. Our DIY terrarium kits are super easy to assemble because we’ve pre-measured and included everything you need. You just choose your plants and get creative.

Juicy kits doesn’t include all the same steps for theirs as they are more about decorating the plant rather than planting it however they follow the same idea with the do it yourself process.https://www.juicykits.com/about/

4. Collaborators – Determine if there is any outside source or third party help that can help the company such as distributors, suppliers etc.

At the begging the business wouldn’t be using as much inventory however when popularity strikes bigger companies like Bunnings could provide a great service for buying bulk plants and supplies. Another aspect could be getting good packaging printing deals with companies.

5. Context – Determine if there are any limitations due to

• Political issues: legal problems, trade regulations, taxes or labor laws

There are no political issues

• Economic issues: growth rate, labor costs, and business cycle stage

Economically DIY have been popular due to trends which people are okay with paying a decent amount on luxury items.

• Social impacts: demographics, education, and culture

Education could involve the learning process of doing the DIY teaching individual learning and following steps.

• Technological developments: impact on cost structures

None

http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/11179-5-cs-of-marketing.html

Porters 5 Forces

Five Forces Analysis assumes that there are five important forces that determine competitive power in a business situation. These are:

  1. Supplier Power: Here you assess how easy it is for suppliers to drive up prices. This is driven by the number of suppliers of each key input, the uniqueness of their product or service, their strength and control over you, the cost of switching from one to another, and so on. The fewer the supplier choices you have, and the more you need suppliers’ help, the more powerful your suppliers are.
  2. Buyer Power: Here you ask yourself how easy it is for buyers to drive prices down. Again, this is driven by the number of buyers, the importance of each individual buyer to your business, the cost to them of switching from your products and services to those of someone else, and so on. If you deal with few, powerful buyers, then they are often able to dictate terms to you.
  3. Competitive Rivalry: What is important here is the number and capability of your competitors. If you have many competitors, and they offer equally attractive products and services, then you’ll most likely have little power in the situation, because suppliers and buyers will go elsewhere if they don’t get a good deal from you. On the other hand, if no-one else can do what you do, then you can often have tremendous strength.
  4. Threat of Substitution: This is affected by the ability of your customers to find a different way of doing what you do – for example, if you supply a unique software product that automates an important process, people may substitute by doing the process manually or by outsourcing it. If substitution is easy and substitution is viable, then this weakens your power.
  5. Threat of New Entry: Power is also affected by the ability of people to enter your market. If it costs little in time or money to enter your market and compete effectively, if there are few economies of scale in place, or if you have little protection for your key technologies, then new competitors can quickly enter your market and weaken your position. If you have strong and durable barriers to entry, then you can preserve a favorable position and take fair advantage of it.

https://www.mindtools.com/pages/article/newTMC_08.htm

Personal Branding Ideas

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For the personal branding i decided to sketch out my ideas from inspiration and logos i saw online. My branding was a hard process for me and it took a while to find something that looked right with my name and my design style.

My sketches started out with basic shapes and ideas to try and find my style. The final one i went with was an idea that looked like a bookmark with spacing my name in order to be able to get it to fit nicely.

This is the final design for my personal branding and in order to mix it up i made it into a stamp which i can change the ink colour and stamp it onto different surfaces.

TAYLAHPAPERNEWLOGO

Gallery Walk

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About a week ago we had a gallery walk for our projects mine being Urban Silva and the self promotion one for my own branding.

The feedback was good however it is too late to change anything in the project and this would’ve been better if it was done at an earlier stage in time.

I would make changes to the stuff that i haven’t finished/printed however anything that is i wont be changing.

image2 (3)

Social Media Advertising

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For the social media i wanted that company to focus’s on ones that are mostly image based which is why i went with places like pinterest, Instagram and Facebook.

The  Instagram post bellow focus’s on the imagery as the poster and the logo. Its simple and is a great start to the Instagram account.

INSTAGRAM POST

This is the Facebook banner i created for the page. Its the simple imagery as well as colours so it ties in with the rest of the campaign and style.FACEBOOK BANNER

A1 Poster

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This is the A1 poster that i have designed for Urban Silva. I’ve had this poster printed in the A1 size for the exhibition as well in a matte finish and it really looks good.

This poster represents the company through the imagery and the colours. I really enjoy how this poster has turned out as it fits perfectly to the style of the business.

BLUE POSTER A1